Brand & PR content

I’ve planned, written, and edited press releases and executive thought leadership to support product launches, partnerships, and local market priorities. My focus is clear messaging, accurate detail, and content that fits both the audience and the moment.

Note: Due to the ever changing nature of this work, the content on these live pages might change or become unavailable after the last update of this portfolio.

UK retail: 8 ways to maximize a £102bn opportunity

A UK focused thought leadership piece designed to strengthen Adyen’s retail positioning in the local market. The goal was to create a timely, data-informed perspective that resonated with UK audiences and industry press.

My role
I ghostwrote the article for the UK Managing Director, shaping the narrative around Adyen’s retail report. I worked closely with stakeholders to ensure the tone reflected executive voice while remaining commercially grounded and clear.

Focus

• Translating retail data into a strong executive perspective

• Crafting a credible and quotable leadership voice

• Aligning local messaging with broader company strategy

• Ensuring clarity and press readiness

Outcome
The piece strengthened Adyen’s UK retail narrative and provided executive thought leadership that could be used across press and outbound channels.

Adyen expands payment offering to Africa with Celullant partnership

A partnership announcement communicating Adyen’s expansion in African markets.

My role
I wrote the press release, coordinating with internal stakeholders to confirm details and align messaging across teams and regions.

Focus

• Clearly explaining the partnership and its commercial significance

• Structuring the release for readability and external pickup

• Ensuring quotable, defensible messaging

• Managing stakeholder alignment and approvals

Outcome
The release supported regional expansion communications and was picked up by external industry outlets, extending reach beyond owned channels.

Fotbollsfest? Så påverkade VM e-handeln i Europa

My World Cup data story picked up by Ehandel, Sweden’s largest ecom industry website. I wrote the story with localisation in mind, ensuring the narrative resonated with the Swedish audience while remaining aligned with the broader European data insights.

Focus

• Translating data into a locally relevant narrative

• Structuring the piece for timely press pickup

• Maintaining credibility while keeping tone accessible

• Ensuring data and claims were clear and defensible

Outcome
The piece supported regional PR efforts and was picked up by local industry press, increasing visibility of Adyen’s data insights in the Swedish market.